PC: Joey Phoenix

PC: Joey Phoenix


Greetings, wayward traveller.

By whatever circumstance, winding way, leaf-strewn path, or perhaps wrong turn at a fork in the road brought you here- I bid you welcome. 

My name is Ashley and I am the creatrix of Old Growth Alchemy and purveyor of botanical libations and sensual ephemera. Through my concoctions, the familiar will transform into the unusual by examining forgotten and overlooked plants in unlikely places. 

Alchemy began as a way to share illuminations of my ongoing study in folk herb craft, lore, storytelling, and traditional witchery through interaction with the sensuous, animate earth.  My creations demonstrate how the experience of leaf, twig, root, flower, or branch transforms depending upon the medium by which they are encountered. Everything created is small-batch and changes as per the turning of the year. Be sure to snatch up your favorite brews before they pass you by as they may not be made again.

So, please, do come and join me on this journey to delight with me in unlooked-upon treasures, and rediscover the stories of this dark and mysterious earth together.


~ of note ~

In the United States, there is no centralized certification or training to become a practicing herbalist. Yes, you will find innumerable online and in person courses but the content of such programs can vary widely resulting in two certified and trained herbalists with varying degrees of practical knowledge and experience. In many ways, this is grand. However, I believe the term herbalist has, as a result, seen severe dilution.

At this moment, I would consider myself an apprenticing folk herbalist. As such, I work with the plants as they appear in my life and prefer the folk methodologies in practice but am constantly hungering for the science and logic to back it up. My background in herbalism is self-taught research and inquiry as well as an apprenticeship with Spoonful Herbals in community herbalism. I am ever learning, but not formally in a program at this time.


- on sourcing-

In a perfect world, all of my products are entirely ethically, sustainably, and locally sourced or wildcrafted. In the real world, things are in transition. I have tried to either wildcraft, glean, or cultivate as much of my own working plant matter as possible to begin and use organic when feasible. Moving forward, I will continue to shift in offering only the best at the most cost effective option available to you as the consumer and patron. I want to make sure than my creations can get to those who would use them rather than purely who can afford them. Currently, I source most of my botanicals through Foxtrot Herb Farm, Free Verse Farm, Foster Farm Botanicals, Stone Leaf Teahouse, and Curio Spice Co.

- on commitments -

 Old Growth Alchemy will donate 10% of gross profits to a charitable organization at the end of each month. This means that your patronage is going back into the community and supporting those marginalized, struggling, less-privileged, and worthy of support each and every month. The organization will change each time and if you have any suggestions as to whom should receive the coming month’s donation, please feel welcomed to send an email.


*official disclaimer*

All information on this website and products mentioned are for educational and entertainment purposes only.